How To Get the Most Out of Your Web Site

Nearly every web site created is aimed at selling a service or product. Yet in nearly all cases the business behind that web site will count referral customers as one of it's best sources of new business.

A realtor web site, for example, is usually aimed solely toward the person who is buying or selling a home. Yet most successful realtors historically get as much as 80% of their business from referrals, past customers who refer their friends to them. That referral base of past customers is invaluable to them! What does the successful realtor, or any successful business person, do to maintain and nurture their referral base?

Keep in contact, of course. Whether it's through personal notes, newsletters, events, promotional items or e-newsletters, you want your past customers to keep you in mind. So when an opportunity to refer you to a friend comes along, they WILL think of you.

Wouldn't it be great if your web site, in addition to helping you target new customers, could help you keep in touch with your past ones? Yes. But your past customers may not find information used to target new customers very pertinent.

Once someone has bought a home, for example, information on buying and selling homes and home mortgage information isn't of immediate interest.

Web Picks Has Something of Interest for Everyone!

Here's a way to provide all your past customers a reason to visit, and revisit, your web site. Web Picks is three pages, plus an entry page personalized for your or your company and designed to match your web site. The three different pages, Homeowner Resources, Best of the Web and Web Kids, provide brief reviews and links to exciting and informative sites all over the web.

Homeowner Resources has links to home improvement, decorating, and fabulous food sites.

Best of the Web features great sites on everything from sports, to health, to movies, music and more.

Web Kids has sites of special interest, and special fun, for kids. Stories, animals, coloring online, games, jokes and more.

And Web Picks is designed so your business contact information appears at the side of each of the three Web Picks pages.

Click Here to see how Web Picks works.

The 4-page Web Picks package is just $500. All pages, including your personalized entry page, are housed on our server. For customers whose sites we don't design, we provide you all the necessary information, so all you have to do is link in.

To order Web Picks for your site, contact us.

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